Intelligence Through Foresight

insight is the Kenturio division dedicated to qualitative observation of the market, brands and stories.

insight is lowercase because you have to make yourself small to understand big stories.

Based on the Media and Entertainment
know-how of the Kenturio founders, Insight relies logistically on RFR – International for recruitment and facilities and relies on the Sicchè tech platform, dedicated specifically to qualitative research.
Alessandra Cantaluppi, expert semiologist, completes the configuration and guides this
division with her structure.

insight proposes verifications of:
> concepts
> screenplays
> pilots
in addition to traditional qualitative research for brands and services

Knowledge for Success: Control Groups

insight regroups, for specific purposes, qualified professionals, Italian and foreign, free of conflicts of interest, for

> introducing additional sensitivity to research    results
> investigating specific areas of the content.
Eg:
> appeal of content on the local market
> appeal abroad
> communication power
> attractiveness on secondary targets (kids,    young people, seniors, ...)

insight is in Rome but in network with institutes throughout the country and abroad.